Internal and External Partnership
AIG business units and external partners are encouraged to participate early in the development of a new product. Key executives and managers receive updated product descriptions from AIG Product Development (AIGPD) to elicit their suggestions and insight to their markets. We maintain an active flow of communication with business partners worldwide to assure a productive dialogue on new product opportunities.
Once a partner commits to a particular product, AIGPD customizes it to their specific needs and works with them all the way through to post-launch analysis. To deepen our relationships and maximize our productivity, both our domestic and international companies have appointed liaisons to work with AIGPD. These contacts enable us to access our entire international network to better understand and address insurance needs worldwide.
Partner involvement is critical to the success of a new product. AIGPD routinely engages diverse groups, such as the Office of the Customer, Corporate Research & Development, Claims, Corporate Training & Development, Corporate eBusiness, and The AIG Insurance School. We regularly negotiate partnerships among business units, divisions, and companies, from the home office to the regions, to maximize the expertise and capabilities of these units in bringing a new product to market. Complementary services from independent consulting firms and other service providers are often incorporated to support new products. |